Audience Research

Out of the 3 initial ideas previously discussed I have chosen to continue with idea 1. This is due to the fact that the story is relatively contained compared to the other two idea, which both would require several locations that could not be sourced. I have also chosen this idea over the third because the it would be difficult to effectively replicate the time period and it would require too much time to try to avoid anachronisms.

Upon choosing this idea, I created an online survey with the aim to identify the possible target audience of the film and research how the plot could be improved to maximise the enjoyment of the viewer.

Find the survey here: https://www.surveymonkey.co.uk/r/WVHYGW6

After being given the synopsis for the idea respondents were then asked several questions based on what they'd read. The key questions were "What do you dislike about the synopsis?" and "Who would this appeal to?", these are to identify what can be done to improve the idea for the respondent and what demographic the film should be aimed toward.

When asked to state what aspect of the synopsis they believed they would not enjoy, most answers were irrelevant. The majority were aspects of the story that could not be changed or were so vague to the point that their answer was incomprehensible! However, some of the answers had picked up on fact that they dislike the concept of a cult within the plot. To refine the idea I will eliminate this specific element of the plot to spend more time to focus on the murder mystery, which seemed to be well received based on the responses to the question of what appeals to them the most regard the synopsis:

Having been asked what kind of audience the film may attract respondents stated that the film would appeal to young adults: